Do your photos represent the various ways you offer help to your clients?

Do your photos represent the various ways you offer help to your clients?

If not, here’s why you need to be mindful of that moving forward.

I recently conducted an image audit of a client’s website, reviewing page after page of copy and photos. 

On the surface, the site looked spectacular, complete with a beautiful layout and format, excellent color choices, clean fonts, and solid image choices that visually punctuated the sentiments of much of the copy shared throughout. 

But, as I dove deeper, I discovered a slew of products and services mentioned, and realized that there were a lot of visual storytelling gaps present from page-to-page.

While the site referenced multiple books, merchandise, gifts, an online course, along with a couple other small offers, there were minimal to zero photos present to complement these words.  

I wrote down all of these gaps, made some initial suggestions as to how we can create photos to represent these aspects of his business, and shared it with him.

We will address these once we further strategize and set up a session. 

The results of this image audit is not unique.

I often discover a lot of visual holes when combing through a client's digital presence. 

And this brings up a larger point I’d like to share:

If you make money from a particular product or service, create image content that visually supports the promotional copy related to those revenue streams. 

It’s not enough to simply mention that you offer A, B, and C...

…SHOW them what they look like. 

More importantly, show them what it looks like from their perspective. 

When you offer compelling lifestyle photos of a product or service from the customer’s vantage point, it allows them to easily visualize themselves engaging with it. 

And if they can visualize themselves engaging with it, that brings them one step closer to making a buying decision. 

Remember, a buying decision is a negotiation between their heads and heart. 

The combination of your insightful and persuasive words with a high-quality, revealing photo triggers both aspects of their decision-making process.  

Make the decision easier for them by creating eye-catching content that marries words and the visual.

Keep this in mind the next time you set up your next photo session and share all of the different product and service revenue streams so that you can create an army of photos that will visually punctuate the sentiment of every story you want to share about those offers.

This process is common practice for every session I conduct. 

If you’re interested in learning more about what working with me looks like, I invite you to check out my services, and reach out with any questions you have for me.