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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] How To Tell Powerful Visual Stories Through Photos with John DeMato

 

Regardless of your space of expertise…

 
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The power of visual storytelling applies to you.

 

Expert business owners come in all shapes, sizes and flavors.

They offer a variety of products and services.

There is no one-size-fits-all from industry-to-industry.

That’s why I was excited to sit down with my colleague and friend, Phil Jones, to talk about the power of visual storytelling as it relates to the hearing care industry.

Really? Even them???

Yeah, absolutely - ESPECIALLY industries like them!

During our conversation, we touched on a couple topics related to visual storytelling for hearing care specialists, including:

  • What types of photos that can sabotage your brand

  • The problem of basing the value of your image content solely on it’s vanity components

  • How to visually translate the service you offer your clients into compelling lifestyle portraits

  • The value of “contrived authenticity” in your lifestyle portraits

To have a listen to the conversation, check it out here.

PS - If you found this conversation valuable, can you do me a favor and SHARE this by hitting one of the social icons at the bottom of the post - please and thank you :)