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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[VIDEO] Why is it important to share your processes in your branded lifestyle portraits?

 

Why is it important to share your processes in your branded lifestyle portraits?

 
 

It helps create a relationship with those you serve.

 

It's not enough to simply post pretty pictures of yourself online to get the attention of those you serve.

While flattering photos that present you confidently are important, it's simply not enough to inspire your audience to want to get to know you more.

You need to show them how the sausage is made!

And, I'm not just talking about the work. I'm also talking about other areas of your life, too. And the reason is simple.

When you're looking to build relationships with those who need your help, your goal is to create a connection and rapport with them in order to give them a sense of who you are, who you serve and why you do what you do.

A powerful way to achieve this goal is to demystify who you are by sharing how you work, brainstorm, consult with clients, stay productive and live a life worth living.

I talk more about this in the following video.

(if your browser doesn’t show the video, you can watch it here)

After watching this video, did you have any takeaways, insights or questions that popped up? Please share them in the comment section below and let’s talk about them!

PS - If you’d like to learn more about persuasive visual storytelling, sign up for my blog so you will have every new article sent directly to your inbox - why waste time on commuting, right? :)