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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] Creating connection and credibility with virtual photos

 

It’s one thing to chronicle an event.

 
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It’s another to capture a moment.

 

Anytime that the subject of virtual photography comes up in conversation, I am hit with this question:

“Why do I need virtual photos when I can simply snap a couple cameraphone photos and call it a day?”

My answer involves a question:

“Do you want to simply chronicle the event or capture the sentiment of the moment?”

During my conversation with Jessica Rasdall on her Speak To Scale podcast, we dove more in-depth into the difference between these two options and how they both affect the way an expert is perceived by their audience.

During our conversation, we also chatted about other topics related to persuasive visual storytelling, including high-quality, self-portraits, branded lifestyle portraits and book photography.

Wanna have a listen? You can do so right here.

Any questions or comments resulting from listening to this conversation? Put them in the comment section below and let’s talk about it.