Writer's block? Lean into your strength.

For some experts who speak, they often find it hard to open their mouth through the written word.

The transition from verbal to written expression requires a shift in approach, but ultimately, it's about harnessing your superpower in a different way.

Let’s start from the top - how do you want to be perceived by your audience? This question is pivotal.

Your written content isn’t just about conveying teachable moments to those you serve, it’s about presenting it in a way that aligns with your approach to your work.

Reflect on the aspects of your personality that you wish to highlight. Are you the approachable mentor, the passionate motivator, or the thoughtful guide? Identifying this helps set the tone for your writing.

Rather than struggling with banging your fingers against the keyboard, record yourself talking.

Instead of staring at a blank screen, trying to craft the perfect sentence, speak your thoughts out loud.

Discuss the insights your audience needs to hear, share anecdotes, explain concepts – just as you would in a coaching session or on stage.

This method leans into your strength and allows you to capture the genuineness and spontaneity of your spoken word.

Once you have your recording, transcribe it.

This transcript becomes the raw material for your written content. The beauty of this approach is that it retains the natural flow of your speech, the nuances of your personality and the integrity of your communication style.

As you refine this transcribed content, you’ll find that your written voice mirrors the qualities of your spoken voice.

It will have the same energy and connection with the audience. This method bridges the gap between speaking and writing, making the latter a natural extension of your expressive abilities.

By leveraging your speaking strengths and utilizing simple tools like recording and transcription, you can create written content that resonates with your audience just as powerfully as your speeches, training and coaching sessions.

It’s about transferring the essence of your spoken word into words on the page, making your content a true reflection of how you solve your client’s problems.