Write it down!
Ideas for relevant and valuable online content can strike at any moment.
It’s essential to capture them quickly before they disappear into the graveyard of lost brilliance.
Man, I hate that place.
While jotting down ideas on whatever is handy at the moment is advised, it becomes very UN-handy if you leave all these ideas all over the place.
The key to effective content creation is not just in capturing ideas, but in how you organize them.
When your ideas are scattered across various notebooks, apps, or sticky notes, or cocktail napkins with half the sentences smudged out, you spend more time trying to gather these thoughts than actually developing them into meaningful content for your audience.
That means pick a place on or offline to collect all your idea nuggets. This process minimizes friction with the overall creative process.
With all your ideas in one place, you open up the opportunity to tell more meaningful and valuable stories. You can see connections and patterns that might have been missed if your ideas were left all over the place.
This allows for a more strategic approach to content creation. You can categorize ideas, perhaps tagging them based on themes related to your framework or specific content formats, such as a social post, article or carousel post.
The ability to combine different ideas can lead to the creation of more impactful stories.
An anecdote captured on Monday might combine well with an insight jotted down on Friday, creating a more nuanced and insightful story.
This merging of ideas can lead to content that is not only valuable but also deeply engaging with your audience.
Long story short, the organization of your content ideas is as crucial as the ideas themselves.
By streamlining the way you store and access your idea nuggets enables you to solely focus on crafting stories that truly matter.
This methodical approach to idea management paves the way for content that is not just consistent, but also reflective of the way in which you solve your client’s problems.