A potential source of valuable content ideas?

Let’s face it - deciding on which relevant and valuable stories to share with your audience can be a pain in the ass.

But, therein lies an untapped resource of idea nuggets that you have at your fingertips right now…

The questions you encounter during exploratory calls with potential clients.

These interactions are goldmines, providing insights into what your audience really wants to know and how you can position yourself as the solution to their problems.

Every question asked during these calls reflects a concern, a need, or a curiosity that your prospective clients have.

By addressing them in the stories you share, you not only establish your expertise beyond what's already on your website, but you also directly engage with the core concerns of your target audience.

This approach turns your content into a strategic tool, one that speaks directly to the needs and interests of those you aim to serve.

But it’s not just about answering questions.

It’s about weaving these answers into compelling stories that showcase your expertise and personality.

For instance, if a potential client asks about your methods, don’t just list them out. Share a story of how these methods transformed a client's business or personal life.

This narrative style does more than inform. It engages, inspires and builds trust.

This approach ensures your content is relevant and timely.

By basing your stories on real-life interactions, you ensure that your content addresses concerns and questions that are top of mind for your audience.

This relevance is key in the sales process, as it helps potential clients see you not just as an expert, but as a relatable and accessible solution to their specific problems.

For experts looking to create compelling content, part of the answer lies in the questions you’re already answering.

This strategy not only enriches your content, but also strengthens your position as an authority in your space of expertise.