Too much of one thing sucks
Too much of one thing sucks.
That goes double for your online photos.
When it comes to figuring out the best options for images that visually punctuate the sentiments of the stories you share, it can become a tricky situation.
And by tricky situation, I mean it’s a full blown pain in the ass.
One common mistake that I often see speakers, authors, consultants and other expert-business owners make is that they lean too heavily on one type of image content, whether it’s self-portraits or professional photos.
While it’s difficult to find a rhythm, one thing is for certain:
Too much of one thing sucks.
Too many professional photos, and the feed feels too manufactured.
Too many self-portraits, and the feed feels too loosey-goosey and unprofessional.
So, what are you to do?
Find the sweet spot that makes sense for the types of stories you want to share.
If you post content daily, think about the informative, entertaining and inspiring content that you plan to schedule in your content calendar.
Rather than simply defaulting to your normal way of choosing which photos to visually punctuate the sentiments of these stories, open up your image portfolio and START in the section with the types of photos that you don’t normally use.
As you scroll through the pile of possible photos, identify one image that resembles the sentiment of the story that you’re sharing. If it’s one of hope, locate an image that carries a sentiment of hope through your facial expression and body language. If it’s one of vulnerability, identify a portrait that presents you in a vulnerable way.
That way, you’re offering visual variety that creates a more honest look into your life and business.
The professional photos serve to position you as the authority in your space of expertise. The self-portraits serve to compliment that authority with photos that capture moments that matter in your life
They both need each other to help round out your visual story to those you serve.
And, the visual variety goes a long way in engaging your audience’s attention so you don’t bore them to tears with the same shit over and over.
Keep this in mind the next time you sit down to create a piece of content for your social feeds. Start with the types of photos you hardly ever use and go from there.
Don’t simply default to what you normally do - shake it up, your audience will appreciate the effort!
What are your thoughts on this?
Have you found it difficult to select photos for your social posts? If so, how have you worked through this challenge? Please share your thoughts in the comment section below.