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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

The value of Zoom event photos on a landing page

 

The value of Zoom event photos on a landing page

 
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Here’s how one of my clients are leveraging them.

 

While the marketplace for speakers and trainers has changed dramatically over the past few months, the channels in which you promote yourself throughout your online presence haven’t.

In addition to creating social media content that illustrates how you are able to transition your intellectual property smoothly from stage to screen, building an eye catching landing page on your website is another important piece to the marketing puzzle. 

Let your prospective clients understand the value that you offer is not only valid, but essential in this time of change, and visually punctuate those sentiments with image content that shows you confidently and effectively delivering that message on screen. 

One of my colleagues and friends who has translated her expertise into something valuable to her audience is Sylvie diGiusto. 

It seems that since the lockdown across the country went into effect, she was on the case, figuring out how to be of service while also staying true to who she is, who she serves and why she does what she does. 

When I mentioned to her that I wanted to create a virtual event photo offer, she told me the moment she books a presentation, she’ll have me come along and snap some shots for her. 

Not long after that conversation did she send me a zoom link to two separate events, and we were off to the races, :) 

While we were able to capture a compelling pile of magical photos, Sylvie chose several specific ones to help visually punctuate the copy on her landing page offer. 

Rather than simply talk about the page, I’d rather you check it out as an example of the possibilities that exist for you. 

You can see her page here.

Turning to you…

How could virtual event photos help you bring your sales page copy alive? Are you ready to transition your talk for the screen? 

If so, let’s create some magical photos for you that help visually punctuate the magic you bring to the table. 

To learn more about my virtual photo offer, you can check it out here.