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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Is my webcam good enough?

 

Is my webcam good enough?

 
ZOOM Virtual Portrait Roger Jones offering a funny expression
 

Answer your own question with a better question…

 

Recently I was on the phone with a speaker who found out about my Zoom event coverage offer, and was curious to learn more. 

While he clearly saw the value in promoting his speaking with this type of image content, he still was apprehensive about the service. 

When I asked him why, he responded, “I’m not sure my webcam is good enough.”

It’s not the first time I’ve heard this, and there’s a good reason for it. 

Quite simply, you don’t want to look like shit on camera. 

You know what? Neither do I.

You need to feel good about what we’re creating together because these images are speaking on your behalf to all of the meeting planners and committee members charged with hiring you for their company and organizational events. 

So I always offer this question to address the concern:

Are you comfortable charging clients money for the delivery of your expertise with this camera?

If the answer is yes, then we’re able to continue the conversation about working together to create a library of virtual image content. 

When it comes to traditional portrait sessions, the inclination for many folks is to overdo it and show up in a way that doesn’t necessarily reflect who they are on a day-to-day, client facing basis.

They throw on a couple extra pounds of makeup, buy clothes that’s way pricier than anything they own and I constantly remind them that their session is not a time to put on a show - it’s time to truly be themselves.

Yes, they need to present themselves in their best light, but accentuate what’s already there, not manufacture something they’re not. 

It’s the similar concern with these virtual sessions.

You don’t need a fleet of cinema-quality cameras that costs thousands of dollars with bells and whistles on it that takes a NASA engineer to figure out how to operate. 

If that’s your thing and it accentuates your brand and generates deliverables to your liking, that’s awesome. Do it up! 

But if you’re making money off the built-in computer webcam and are proud of the results while also making for happy clients, then why bother with anything more? 

If you’re not happy with the quality that your camera is offering, then it’s time to invest in better gear. 

Plain and simple. 

The point here is that you don’t need to be any more or less than what you're comfortable with when it comes to your virtual presentations. 

Start with what makes you happy and work your way out from there.

It’ll save you a lot of time and resentment in the end, :) 

PS - If you found this article valuable, I invite you to join my email list so that you save yourself from commuting to my blog every time I post something new. And if you are already signed on, could you please share this with someone who also might find this info valuable, :)