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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

How is the sausage made during a book boudoir session?

 

I constantly remind my clients that we need to capture candid photos that show their audience how the sausage is made.

 
 

As a result, I decided to do the same thing with my book boudoir sessions.

 

A couple months ago, I received a message from Joe Mull informing me that he was launching a new book, Employalty, and would need to schedule a book boudoir session for it. 

Since I’m a big fan of his, professionally and personally, I was pretty excited to create magic with him again. 

When I received word that the books were being shipped my way, I was in the middle of scheduling content, and, as I looked through the gigantic portfolio of images of myself that I use for posts and article thumbnails, I realized there was a hole in my portfolio… 

I had ZERO photos that captured what a book boudoir session looked like. 

Well, that’s not good - especially considering that I’m the FIRST one to point out to a client how you need to show them what your process looks like through visual assets.

Ugh - now I’m a hypocrite! I know…terrible. 

Well, that not-so-magical sentiment inspired me to put two and two together, so I immediately reached out to a photographer friend, Sam Popp, and hired her to snap some candid shots of the session. 

Quite frankly, I was curious to see what this process looks like…

So, once she arrived at my apartment, I cracked open the box that contained 5 copies of Joe’s book and we immediately went to work. 

The photos included show the process, along with what the delivered photos to Joe looked like.

I have to say, I was impressed with what Sam was able to capture. 

The experience put me in the shoes of my own clients, and, while it was a bit weird having someone tail me throughout my apartment with a camera in her hand, I am grateful for the opportunity as I now can share with you what this process looks like…

All in all, it was magical…

…and I’m REALLY glad that I tidied up the place before she showed up :)

Over to you…

Are you gearing up to launch a new book? Or, are you looking to get more attention for your current book(s)? 

Learn more about the book boudoir process, and see if we’re a fit to work together on creating valuable and compelling assets to support your marketing and promotional goals.