Out with the old, in with the old...

Are your older books still relevant and valuable to your audience?

Let them know about those books through photos.

If there’s one common trait that I see from serial authors, it’s that they’re already writing the next book in their heads the moment the current one’s ink is in the process of drying.

And I, as well as other expert-business owners, can relate to that “what’s next” approach.

But, in many cases, the previous titles are still relevant and valuable to those they serve based on the insights, frameworks and inspiration found within those pages. 

They still have an opportunity to positively affect a reader who needs to internalize the lessons shared in those page.

And, yes, the books are still on sale! 

As a result, creating content based on the older titles is a great way to let your audience know these books exist as well as diversify the types of information you're sharing in your online content. 

So it’s a win-win all around. 

The key to this process?

Have a plan for the types of posts you want to create and have a portfolio of diverse images at your disposal to execute this plan.

Why?

Because if you simply re-share the same old tired graphic revealing book covers, that can become boring as hell for you audience. 

And boring content translates to noise. And the last thing you want to hear about with respect to your online content is that word!

But, if you leverage images that reveal aspects of what’s inside the books - the illustrations, pull quotes, section headers, chapter titles and graphics - that will give your audience a chance to truly get a look and feel of what’s in store for them. 

Also, leveraging high-quality photos will create eye-catching appeal to these posts, which will inspire attention from potential readers.

But these photos aren’t simply eye candy!

The words that are captured in the photographs are great launching points for compelling storytelling to be shared with the image in the caption. 

Let’s use the following photo from David Horsager’s book, Trusted Leader, as an example:

The quote highlighted in this photo, “Atrophy is guaranteed without intentional action,” is a powerful statement captured in a compelling way as it’s literally shown how it’s presented in the book.

Now, David can use this quote as a starting point to a valuable post that elaborates to a certain degree in the caption.

Why is this true? What do I mean by this? Why is this important for the reader to understand?

Of course, he easiest path to complimenting this image and quote with a teachable moment story is to pull the next paragraph in the book that explains what he means by this.

Regardless, that elaboration, however brief it is, offers an insight that adds value to the reader immediately.

And since this story isn’t a full explanation, the call-to-action can be written in a way that entices people to learn more about this and other concepts related to trust by buying and reading the book.

It’s that simple.

And it can be done with every single book that you have on offer in both brick and mortar and digital only bookstores.

Pretty cool, right? :)

To get an even better sense of what this would look like for your books, check out my Book Boudoir session here (don’t worry, it’s more PG than the name lol). If you have questions for me, let’s set up a time to chat about it and take it from there.