"In the end, you just have to do it."

”In the end, you just have to do it.”

There is a specific reason why these words by Maurice Jager live on a wall in my apartment.

Okay, I’ll admit it - I am a procrastinator of biblical proportions. 

There are days where I simply don’t want to do anything but get lost on my IPad, streaming endless documentaries and other crap that doesn’t move the needle for my business. 

I struggle with this often, and I’ve been working on how to combat this issue for years, with varying levels of success. 

The good news is that when it comes to actually working with a camera, this challenge doesn’t exist. In fact, I’m quite the opposite as I steamroll through projects efficiently and effectively while delivering magic to those I serve.

But god forbid you ask me to do any form of business research or outreach - that’s when it gets dicey. 

And by dicey, I mean LAZY as hell. 

So, I look for any low-hanging fruit excuse to bow out of the work and coast for the day. This has been part of my standard operating procedure ever since I started to work for myself in 2014. 

The frustration is real, folks. 

As a result, I look for motivation and inspiration to kick my ass off the couch and into action. 

Fortunately, I work with a lot of smart people who say smart things, and they often create that ability to get my wheels in motion. 

That’s why when I photographed my friend, and fellow photographer, Maurice Jager’s, book, Personal Branding For Photographers, I found one piece of inspiration. 

The reason why his words, “In the end, you just have to do it,” resonates with me is because that’s exactly my inner mantra when fighting against the procrastination demons. 

When I’m in the hemming and hawing stage, I find myself walking over to the picture so I can stare at the phrase so that it helps to quiet the resistance and refocus me back onto the plan for the day. 

While the words already exist in my head, a printed reminder helps to reinforce the purpose behind that powerful sentence. 

At this stage of the game, I’ll leverage whatever I need to help get me back on a purposeful and productive track.

And that’s why Maurce’s book boudoir photo hangs on a wall in my apartment :)