BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] "John has an impeccable eye..."

 

When launching a book, especially one that’s deeply connected to your work, it’s not enough just to have a good cover image. 

The challenge many authors face is creating visual intrigue that bridges the gap between what potential buyers expect and the solutions the book offers. The photos that accompany the launch need to do more than showcase the book—they need to spark curiosity, draw readers in, and add a sense of excitement to the experience of discovering your work.

This is where a well-executed book photo session comes in. 

Recently, I photographed Jess Petitt’s new book. The photos were created to elevate her book beyond the bookshelf and into an experience.

As Jess put it:

“When publishing or even showcasing a book or product, it is imperative to both tease a potential buyer as well as build intrigue to lead to a purchase. Exceptionally well-done photos elevate the impact from the pages to fill in the space the buyer may have between their own expectations and your solutions.

John has an impeccable eye for not just photography, but for the elements of one's brand that differentiate you from more than a crowded bookshelf. Detailed pictures from the inside of the book take a viewer on an adventure just as the book cover and copy identify the problem being solved inside.

Thumbing through potential solutions increases sales, adding to the frenzy of a highly anticipated book launch. Moreover, as an author, rarely does the blood, sweat, and tears that result in a book appear so sexy that you can be proud of the outcome and maybe even blush a little with pride in yourself."

If you’re an author looking to elevate your book launch, let’s chat. 

Whether it’s capturing those standout elements that differentiate your work or building intrigue with carefully crafted visuals, we’ll create a photo session that makes your book leap off the shelf and into the hands of your readers. 

Set up a call today to explore how we can bring your book to life through photography.