The more, the merrier...
What’s better than one book during a book boudoir session?
Multiple copies of the same book!
When gearing up to launch a book into the world, the amount of work it takes to get it in front of potential reader’s eyeballs is eye-popping.
I mean, how the hell do you create distinction from the 9000 other books that share your space of expertise?
Well, a lot of the heavy lifting comes down to marketing.
For some clients, they believe that compelling and high-quality photos of the book greatly help their marketing efforts because it gives their audience a chance to feel the book in their hands through their eyes.
And all they need is one copy of their book photographed during the book boudoir session to make this happen.
For other clients, they want a more comprehensive book image content portfolio.
As a result, they’ll send multiple copies over to be photographed. These added copies create immense opportunity for diverse imagery from shot-to-shot.
Recently, Skyeteam sent over several copies of their book, You, Me, We.
Now, this wasn’t my first rodeo with this book.
Several months earlier, I was handed a copy while on location capturing their branded lifestyle portraits.
In between lifestyle shots as they were getting changed, I grabbed the book, walked it around the office and plopped it on different surfaces in order to capture a handful of cover and spine photos.
They were able to use these images in their initial marketing push, but they wanted more options and variety than what I created in a 5-minute, impromptu session.
Once the books arrived, I was ready to deliver some magic:
Admittedly, I prefer the challenge of incorporating multiple copies into a book boudoir session, not because it’s about me and my preferences.
It’s because the variety in the portfolio is way more comprehensive and interesting. There's a lot of ways to prop and position multiple copies into a compelling composition.
And by positioning the books in different ways, that offers a wealth of opportunities to zoom in and create unique imagery that offers wider creative latitude for the client’s design team to produce eye-catching marketing assets.
Which is the whole point of the investment in the first place.
When looking at those photos, can you see the creative possibilities that can be explored based on the visuals staring back at you?
Think of how you can incorporate text, branding, design elements and other visual pieces into these photos…
The Skyeteam was elated with the results and they’re champing at the bit to create some interesting pieces of visual content with these inage assets.
Keep this in mind the next time that you are gearing up to launch your book out into the world.
Perhaps a multi-copy, book boudoir session is in your future.
Want to learn more about what it's like for me to work with your book? Check it out here.