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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Jazz up your slide deck

 

Is your keynote based on elements found in your book?

 
 

Here’s an idea to jazz up your presentation slides.

 

For the vast majority of author clients who hire me to photograph their books, they leverage these photos to help support the initial launch.

They sure do pack a visual punch that far surpasses that of a lifeless, graphic image of the book cover, no doubt about it. 

But, once the book is launched and on sale, these photos are useless, right?

Wrong!

I know you saw that one coming :)

Anyway, here’s the thing:

While many speakers have multiple presentations, at least one of them is based on the themes and concepts exposited in their book. As a result, there’s a lot of overlap with what is said on stage with what appears within these pages. 

That means select photos within your portfolio can be repurposed as slides throughout these specific presentations.

Rather than simply create a slide deck that includes text and stock photography, personalize your message from the stage visually with photos that provides a more personal touch.  

Here are some ideas on how to leverage your book photos in your slide deck:

1 - Use images of the chapter titles as a bridge from one part of your talk to the other. While still a 2-dimensional image, there is more life to this visual than a simple slide with the exact same text on it.  

2 - Repurpose images of the phrases and quotes that you use in your talk to display on the screen. When introducing a concept to your audience, you can leverage one of the photos that shows this phrase to your audience.

3 - Within your book, you undoubtedly introduce a variety of frameworks and contextual models. Use the photo directly from your book to provide your audience the visual aid.

Also, when they take out their phones and snap a photo of the screen with the slide on it and tag you in the post, that will offer a more compelling post to share on your feed because, quite frankly, it looks cooler than a simple slide…in my humble opinion, of course :) 

4 - If you include illustrations from the book that you already use on a slide, simply use the photo of it in the book page to create a more compelling visual for your audience. 

5- If you encourage attendees to buy the book after your presentation, use a photo of the book cover to help pique their interest.

Or, if you have a copy of the book waiting for them in the back of the room, use that same book cover image with text that includes your website link, social handles, contact information, and even a QR code to sign up for your list on that same image.

Before you hire a photographer to photograph your book, take some time to think about how you’d like to incorporate visuals into your presentation so that you can squeeze added value from the initial investment. 

Communicate these needs to your photographer and that will ensure that your book portfolio of images becomes a multi-purpose assortment of compelling, visual assets.

If you need help figuring this all out, I got you.

To learn more about what my book boudoir sessions look like, check it out here. 

If you have any questions, let’s set up a time to chat and take it from there.