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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Warning: Cigar smoking will look AWESOME in your portraits, :P

 

Warning: Cigar smoking will look AWESOME in your portraits, :P

 
 

At least in my completely and totally biased opinion, :)

 

Normally, I have a pretty definite line of demarcation when it comes to the work I do for speakers, authors and expert-based business owners and my passion for cigars. 

But, every now and then, the lines get blurred, and that’s totally okay by me…

...especially when I blur them for people like Luis Paredes, a cigar accessories merchant who sought more than just photos of his product.

From the moment we initially got on the phone, I knew that he understood the power of relationship building through online content, and branded lifestyle portraits, in particular. 

Luis wanted to connect with people beyond the sale, illustrating elements of his personality in order to develop rapport with his audience and create a more well-rounded look into the how, what and why behind what makes him tick.

That’s all I needed to hear.

The moment that was established, Luis and I were off to the races, :)

Regardless of whatever you’re selling - a book, training program, keynote, workshop, or even cigar accessories - if you reject commoditizing your products and services and lean into a  relationship-building mindset, branded lifestyle portraits are an excellent vehicle to visually punctuate the sentiments of all the relationship-driven stories you share with those you serve.

Interested in checking out the work Luis and I created? You can see the highlights in his portrait gallery.

If you’re curious to understand the strategy behind the photos we captured, I invite you to subscribe to my blog, where I share a ton of insights regarding storytelling strategy and the relationship between the written word and the visual.

I’ll send you some free goodies when you sign up, :)

Interested in learning how you can create an image content library similar to Dr. Lima’s portraits? 
Let’s get on the phone and see if we’re a fit to work together.