Photos at the barber shop?
In life, there are significant moments that go beyond your business, reaching into the personal realm, which are worth sharing with your audience.
These glimpses into your life are critical because aside from solving the problems of those you serve in only the way you can, you’re also in the business of building long-term relationships.
My friend and colleague, Maurice Jager, understands this perfectly.
When I was at his wedding, Maurice felt it was important to capture the experience of going to the barber shop the day before.
After all, when walking down the aisle, you have to look sharp, right?
So, while we were there, I captured him waiting his turn. Then, once he was in the chair, I photographed each step of the grooming process, composing the images in unique ways from shot to shot to provide as much visual variety…
…while also not getting in the way of the other barbers working on customers in their chairs.
While these photos deviate from the headshots and portrait work Maurice usually posts online, they offer a unique insight into his world and share something personal about him, allowing him to connect with his audience in a more unique and interesting way than simply posting his beautiful work on repeat.
Here are 3 ways Maurice can leverage these barber shop photos across his online presence:
1. Personal Brand Storytelling:
Use these photos on social media platforms and personal blog posts to weave a narrative that highlights the personal side of his life, emphasizing authenticity and relatability.
2. Email Marketing Campaigns:
Incorporate these images into newsletters to foster a more personal connection with subscribers, showing the lighter side of Maurice's life and giving readers a behind-the-scenes glimpse into his big day.
3. Website Gallery:
Add a section to his website that shows these candid moments to complement his professional branding and create a well-rounded image that endears him to visitors.
When you share your journey beyond your professional expertise, it makes you more relatable to your audience, inspiring them to lean in closer and pay more attention to what you have to say.
How can you capture and share your moments to build deeper connections with your audience?