[PERSONAL PROJECT] My love for New Balance 574's in photos

When it comes to the New Balance 574 sneaker, what can I say, I’m a fan.

I’ve been a fan for several years. In fact, I have 21 pairs of them to prove it!

Recently, I met with a couple friends, and since we haven’t connected in a while, I received their belated Christmas gift which was a book on the history of the 574.

Super cool gift…and it got the creative juices flowing.

You see, for the past couple months, I’ve been clamoring to create a personal project, but haven’t made time for it.

However, after thumbing through that book and loving all of the photos of the shoes, I became extremely motivated to do something like that for myself.

As a result, when I saw a gap in my shooting schedule, I decided to block out a couple days and create photos of my own sneakers.

For 3 days, I took one shoe from each pair and went to town photographing them around my neighborhood. After shooting almost 1800 photos and delivering 665, the project was complete…

And then, I created a page on my site to share both the photos and the experience of capturing them.

It’s called The 21 Project - the following video explains the why and what in more detail:

(If the video thumbnail isn’t visible, click here to watch the clip.)

So, for all the sneakerheads out there, how do the photos look? Do I have a future in sneaker photography?

To check out the rest of the photos, go to this page: www.johndemato.com/new-balance-574-collection

I’m now marinating on the idea of actually putting on a show with these photos since I’ve been an artist my entire life and have never had one. I figure this could be a cool opportunity to knock that off the to-do list.

Let me know what you think in the comments!