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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] John is a MASTER of making the experience truly fun and smooth.

 

Let’s be honest—most branding sessions don’t exactly scream relaxing

For a lot of experts, stepping in front of the camera feels like stepping into the dentist’s chair. Awkward. Uncomfortable. Rushed. And it shows in the final images.

But it doesn’t have to be that way. What if your photo session could actually be enjoyable and leave you with photos that don’t just look great—but feel like you?

That’s the secret ingredient most people overlook: comfort creates connection. When you’re relaxed, you can capture the full spectrum of your personality and how you solve problems for the people you serve. That’s where the magic happens.

Mike Domitrz experienced it firsthand:

"I chose John DeMato because we are about to launch a brand new website for 2 of our divisions and realized we absolutely needed updated photos for me. John's prep call/Zoom Meeting in advance of us working together prepared me in detail for what to bring, what to expect, and how we would focus on certain essential concepts throughout. John covered the A-to-Z in advance, including how many different outfits to bring with.

Then once you get there, John is a MASTER of making the experience truly fun and smooth. He keeps it light-hearted—naturally getting you to laugh at times while also being able to draw every emotion necessary to best represent you and your brand.

Working with John was amazing. And even my health showed it. My Oura ring showed that I was in a "Relaxed" stage for much of the 4-hour shoot. That is incredible and all credit to John.

John was worth every ounce of the investment we put into this process. I recommend John to EVERY professional I know looking for amazing photos to be taken. He is the BEST!! When we got our photos, everyone was BLOWN AWAY. Hire John for his Genius and have fun working with him because he is simply a fantastic person."

The truth is, your brand deserves imagery that shows how you help and the impact you make. If you’re ready to ditch the awkward sessions and create photos that feel as natural as they are powerful, let’s have a conversation.