Two questions...
As you prepare for your next branding photo session, there are two critical questions that can significantly influence the outcome of your photoshoot.
These questions are not just about how you want to look or how you solve client’s problems, but about how you want to be perceived and what aspects of your personality you wish to convey.
Before the camera is in your face, take a moment to reflect: What 3-5 words represent how you want to be perceived by your audience?
Innovative? Approachable? Dynamic? Trustworthy? Something else? This exercise is crucial as it helps the photographer understand the kind of imagery that would resonate with your brand. These words act as a helpful guide.
Equally important is how you want to portray aspects of your personality. Again, think in terms of 3-5 descriptive words.
Playful? Serious? Empathetic? Energetic? Creative? Your chosen words should reflect the essence of who YOU are. This insight allows your photographer to capture images that are not only visually appealing, but also genuine to your human being side.
These words are the foundation of your visual narrative. They need to be woven into every aspect of your branding photos – from your facial expressions and body language to the activities you're engaged in during the shoot.
For example, 'approachable' can translate into warm, inviting smiles, while 'creative' can involve shots of you in your element, brainstorming and creating.
One thing to keep in mind is that there are no right or wrong answers.
This exercise is about understanding and embracing YOUR unique brand story. Each photograph taken should be a reflection of these attributes, telling your story in a way that resonates with your audience.
Your branding photos are more than just pictures - they're a reflection of who you are.
By clearly defining how you want to be perceived and what personality traits you want to convey, you empower your photographer to create a portfolio that truly represents you.
As you prepare for your next session, keep these questions in mind. The result will be a set of images that not only captures your likeness but also your essence.