Don't sit on them - use them!

For experts hosting multi-day events, having great photos is just the beginning.

The real magic lies in effectively leveraging these visuals as soon as possible to amplify your event's reach and impact.

Here’s some ideas on how to do that:

Daily Photo Highlights

Request your photographer to send a small batch of photos at the end of each day. This immediate turnaround allows your team to share fresh, engaging content while the event buzz is at its peak. Ensure these photos offer a variety of perspectives – wide shots that capture the event's scale, medium shots that bring focus to the attendees, and close-up shots that highlight the details, decor and essence of the event. This variety ensures that your social media posts are vibrant and tell a complete story of each day's happenings.

Quick Turnaround for Key Contributors

In addition to the daily highlights, ask your photographer to sort and deliver the full day's photos by the end of each day. The key here is organization – having the photos sorted into sub-folders for speakers, sponsors, and other categories allows your marketing team to efficiently identify and distribute relevant photos to these key contributors. When these individuals share your event photos, it draws attention back to your event, which enhances your event's visibility.

Comprehensive Post-Event Highlights

At the end of the event, instruct your marketing team to comb through the entire portfolio and select a comprehensive set of photos that represent each aspect of the event. Use these to create an overarching highlight post for your social media platforms. This post should tag all the participants, speakers, sponsors - everybody! This post is meant to acknowledge and thank everyone involved - and strategically gets more eyeballs on your page.

By sharing captivating imagery in real-time and post-event, you create a sense of FOMOamong your audience.

Seeing the success, engagement, and energy of your event through these photos will spark interest and anticipation for your future events. This approach is all about building excitement for what's to come.

By being strategic, you avoid the prospect of having a pile of photos sitting on your desktop staring back at you while you do nothing with them.

Don’t let that happen!