Prep for '24: Is your website up-to-snuff
In the rapidly changing digital landscape, your website remains the prime real estate for showcasing your expertise as a speaker, writer, trainer, coach or consultant.
The images you use here are pivotal in setting the tone, creating first impressions, and portraying your brand message.
As 2024 approaches, make sure your website radiates relevance, authenticity, and professionalism.
With that in mind, here are some key questions to ponder:
1 - Does It Reflect Current Brand Messaging?
Your brand message might have evolved over time. Does your current imagery still encapsulate your core values, your current services, or your mission?
A mismatch between what your images convey and what you currently stand for can confuse visitors and potential clients.
2 - Is the Imagery Dated or Stale?
An image from a 2010 conference, no matter how professionally taken, might not resonate with today’s audience.
Ask yourself, when was the last time you updated your website photos?
If it's been a while, it's likely time for a refresh to ensure you're connecting with the current sensibilities and expectations of your target audience.
3 - Do They Showcase How You Work With Those You Serve?
The way you work with audiences, clients, or subscribers varies from expert to expert.
Perhaps you work one on one in person, virtually, on the phone, in front of the room writing on a whiteboard, or all of the above and more.
Do your images capture these dynamic moments, or are they limited to stock photos and posed portraits?
Photos that capture you in the act of serving your people can create a deeper connection with potential clients and lend credibility to your work.
Remember, your website is often the first touchpoint for potential clients or audiences.
As you prepare for 2024, ensure your imagery aligns with where you are with your business and how you want to be perceived.
If it’s not up to snuff, then a timely visual update can make all the difference in setting you apart from other experts in your space.