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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

4 Green Lights to Look for in a Discovery Call with a Branding Photographer

 

While searching for the right branding photographer, you’ve already done the basics. 

You’ve looked at their portfolio, your friend who just worked with them can’t stop raving about the experience — but now it’s time to dig deeper. 

The discovery call is where you find out if this photographer is truly the right fit for you and your brand. What should you look for?

1. They’ve Successfully Photographed People Like You Recently

It’s not just about capturing beautiful photos—it’s about capturing you. Look for a photographer who specializes and has recently worked with people in your field or industry. This shows they understand your audience and know how to highlight the unique aspects of an expert brand. 

2. They Help You Prepare for the Session in a Way That Eases Your Nerves

Let’s face it, being in front of the camera can be uncomfortable for many folks. An experienced and focused photographer will ease that anxiety by preparing you properly. They’ll walk you through what to expect, give you wardrobe suggestions, identify other props you need to bring, lay out the logistics clearly, and help map out the overall plan that leaves little to chance. The more prepared you feel, the more confident you’ll be in front of the camera.

3. They Make You Feel Comfortable and Genuine

One of the most important factors is how you feel when you’re with them. If they can make you feel comfortable, open, and present during the discovery call, that’s a great sign. You want a photographer who knows how to get the best out of you without making the session feel forced or awkward. Pay attention to how they communicate and guide you—it’s a preview of how the actual session will go. If their personality isn’t a fit for yours, then walk away, because every single photo will reflect that awkwardness. 

4. They Deliver on Their Promise

While you won’t know this fully until you’ve worked with them, this is where peeking at additional reviews and testimonials comes in handy. A photographer who has a reputation for delivering on what they say—whether it’s the quality of images, turnaround time, or overall experience—should rise to the top of your list.

Ultimately, your branding photographer should feel like a collaborative partner, someone who understands your vision and who can execute it with ease. Make sure your discovery call leaves you with confidence that they’re the right person to bring your image portfolio to life.

Ready to find a photographer who "gets" your brand and will deliver? Let’s have a chat and see if we’re the right fit to create visuals that elevate your brand to the next level.