This is how you look - get over it!

For many experts, there’s often a preconceived notion of how they want to be seen in their photos.

Maybe you’ve caught yourself saying, “Oh, I don’t smile in photos,” or, “I can’t NOT be smiling in every shot.”

The truth is, while it’s natural to have preferences, it’s equally important to show the full range of your personality in your visual storytelling.

Why?

Because whether you realize it or not, the breadth of who you are is on full display when you’re in the same room with the people you serve.

Think about it: the way you look when you’re engaged in conversation, when you’re actively listening, when you’re focused—these are all facets of your personality that contribute to the experience others have when they interact with you.

Even if you’re not always comfortable with how you appear in certain expressions or moments, these images are critical for your audience to see.

People need to connect with you on multiple levels before they decide to work with you.

They want to know not only that you’re the expert who can solve their problem but also that you’re someone they’d enjoy spending time with.

That means they need to see the real you—not just the carefully curated version. This opinion they form is not simply based on the words you share online - it’s also through these photos, as well.

Long story short, get over yourself - this is how you look.

As a result, it’s time for you to get more comfortable with being open, present, and honest in front of the camera.

When you do, your photos will reflect the genuine, multi-dimensional person that you are, making it easier for your audience to connect with you and trust you with their challenges.

It’s about more than just looking good—it’s about being real and letting people see the person behind the expertise.