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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Here's how you can make time for your portrait session...

 

In the life of an expert who speaks, trains, writes, coaches and consults, time is an invaluable resource.

It's understandable that the idea of setting aside hours for a photoshoot is a daunting one.

The problem is that the value gained from high-quality, professionally captured images is immense.

The key lies in ensuring that no time is wasted.

You can achieve this through a comprehensive strategy before you set foot in front of the camera.

Planning and precision are paramount when it comes to making the most of your photoshoot time.

When talking with your photographer, helping them understand who you are, who you serve the problems you solve and how offers important foundational information.

Answers to those questions help shape the types of photos you need to capture, the emotional sentiments conveyed through your body language and expressions, your outfits, the locations in which you shoot and the activities in which you’re engaged while in front of the camera.

As a result, there is no guesswork and hesitation the moment the camera comes out of the bag - you are both on the same page with a specific list of photos to capture.

On the shoot day, the spotlight is all about execution with a sense of urgency. Your photographer tells you what’s next on the shot list, you select an appropriate outfit and change, then head to the section of the space to shoot. By being systematic and organized, this will allow you to focus on being yourself in front of the camera.

It’s that simple.

In essence, the concern should not be about finding time, but about utilizing it optimally to create a powerful visual narrative.

Regardless of your profession, a solid plan can turn a time-consuming task into a worthwhile venture that pays off with high-quality assets, enhancing your personal brand and the value you provide.

So remember, with the right strategy, every second spent on creating visual assets can contribute to sharing your magic with the world.