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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

The gift of micro-expressions...

 

During a recent portrait session, I was spot-checking a series of headshots with my client on the back of the camera, and as I was flipping them, I pointed out the subtle differences in her smile.

At first glance, these nuances might seem insignificant, but they actually play a massive role in how your audience perceives you.