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John DeMato Blog

John DeMato, The Visual Storytelling Strategist, offers insights beyond basic visuals for experts who speak, coach, train, consult and write books. Discover how strategic visual storytelling brings more clients, higher fees, and unlocks new opportunities. Look like you're worth every penny you charge.

The gift of micro-expressions...

 

During a recent portrait session, I was spot-checking a series of headshots with my client on the back of the camera, and as I was flipping them, I pointed out the subtle differences in her smile.

At first glance, these nuances might seem insignificant, but they actually play a massive role in how your audience perceives you.