BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Looking for a shoot location? Try a cowork space...

 

In the world of visual storytelling, environment plays a significant role in telling your story.

Now, for some experts, photographing them in their home or office makes the most sense. But that’s not for everyone. So, what’s the alternative?

I’ve found that shooting in a coworking space provides a lot of benefits to client sessions. Why?

Unique Decor and Design Elements

Coworking spaces are designed with a keen eye for aesthetics, making them visually engaging. They're often adorned with interesting decor and architecture elements such as glass, metal, brick, and distinct lines, all offering an exciting backdrop for your photos.

These elements not only create a dynamic environment for your photos, they also highlight and accentuate the star of the show – you.

Variety of Settings

With all of the common areas, boardrooms, private offices and lounges, the versatility of these spaces offers you a plethora of opportunities to shoot different scenarios, resulting in a diverse and exciting portfolio of images.

You can be photographed in action, thinking, consulting, facilitating, strategizing and communicating, all in one location.

Convenience and Flexibility

Coworking spaces offer flexibility and convenience that's hard to match.

You don't need to worry about securing different locations or dealing with outdoor weather uncertainties.

Everything you need is under one roof, at a time that suits you, making the logistics of your photoshoot hassle-free.

Reflects Your Professional Identity

Using a coworking space for your portrait session reflects your professional identity as a modern, innovative, and entrepreneurial expert.

It positions you as someone who's adaptable, tech-savvy, and at ease in a dynamic professional environment, qualities that resonate with today's audiences.

As a result, when your home or office is not an ideal backdrop, choosing a coworking space for your branding photoshoot not only provides a visually appealing backdrop but also conveys a powerful narrative about who you are as an expert.