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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] "John captured the moments both great and small."

 

When looking to promote your high-ticket mastermind, hire a photographer that understands the big picture.

In addition to capturing the meat and potatoes - the actual planning sessions - the added bells and whistles need to be accounted for, as well.

That way, when promoting it to future cohorts, you’ll have a wealth of images that provides potential participants an opportunity to visualize what the ENTIRE experience is like.

Showing them the space and other amenities paints a much more complete and vivid picture.

Recently, I captured a high-ticket mastermind for Rebecca in the Dominican Republic. Here’s what she said about our work together:

“I hired John because his other clients were high-caliber, high-income earners. I wanted someone who "got" that group, because the folks in the room are big movers and shakers, too.

When I hired John, I asked him to capture the magic that goes on in my high-ticket mastermind group, hosted in beautiful places, but challenging people to go where they've never been before in their businesses and personal lives.

I needed pictures to show future clients how I treat my masterminders (luxury!), and I wanted to capture the processes I create to push my clients to achieve their greatest levels of performance and joy.

John perfectly captured the moments both great and small, when the little discussions were being had by the pool, and the major debates raged in our planning sessions.

Having made his pictures available, the group then posted the most amazing, glowing and business-building testimonials on their social media channels, which greatly increased my own business.

My travel agent asked how I got them to post such amazing things and there were two answers: 1) I hosted an event they found truly helpful, empire-building and collaborative; and 2) I gave them great pictures to use!

I would recommend John for any event, especially high-end ones. He took thousands of pictures, but was never intrusive - people loved it! And so did I.

He truly brought out the magic - and then some.”

Thank you for the kind words, Rebecca - it was a pleasure to deliver magic for that room of amazing folks :)