Show 'em what it looks like

During many introductory calls with coaches and consultants, these folks are under the assumption that all they need to capture during their sessions are a series of headshots and portraits where they’re looking into the camera.

So, we spend a large chunk of time talking about why that’s not enough.

I explain that they also need candid photos of them showing how the sausage is made through their specific process of working with those they serve.

If you’re a coach or consultant, here’s why you need these types of photos:

Visualizing the Client Experience

Potential clients aren’t just buying your services, they’re investing in an experience. Your images can bridge the gap between curiosity and understanding.

Showing your process – whether it’s you in a deep coaching session, interacting in workshops, or your creative workspace – helps clients visualize themselves working with you.

It’s not just about what you offer, it's about them seeing themselves as part of the journey.

Building Trust and Credibility

Transparency is key.

Sharing images of your actual work process does more than tell people you’re an expert – it shows them.

Images of you engaging with clients or employing your unique methods offer a peek behind the curtain, building trust and establishing your credibility.

This transparency is what motivates prospects to become clients.

Standing Out with Your Unique Approach

The coaching and consulting world is crowded, but your approach is unique. Your images must reflect this.

Highlight what sets you apart – your methods, tools, or environment.

These visual stories differentiate you in a market full of talent, giving potential clients a compelling reason to choose you.

Long story short, your images should tell the story of your unique service, making every pixel count in showcasing how you serve your clients.

It’s time to move beyond the basic - but still, VERY important - photos and let your unique process shine visually.

Show potential clients not just what you do, but how you do it differently – and better.