The Right-Now Needs

When you receive a new image portfolio, the excitement can be overwhelming.

There are countless photos, each capturing different facets of your personality, expertise, and moments that define who you are, who you serve, the problems you solve, and how you solve them.

But, what images do you need right now?

First, realize that the goal isn’t to use all the photos at once. The purpose of a comprehensive image portfolio is to provide you with a diverse array of visual assets that you can strategically use over time.

Instead of rushing to use every single photo, focus on addressing your immediate needs.

Identify Immediate Gaps - Look at your current online presence. What areas feel outdated or lack visual appeal?

Update Social Media Profiles - Use fresh headshots for profile pictures and consider updating banner images to something that captures the essence of your brand.

Enhance Recent Content - Do you have a recent blog post, article, or newsletter that could use a visual boost? Select photos that align with the themes and emotions of your content.

Refresh Marketing Materials - Take a look at your current marketing assets, such as cards, brochures, and speaker/media kits. Integrate new images that showcase your style, personality and essence.

Prepare for Upcoming Events - If you have speaking engagements, workshops, or other events on the horizon, update your promotional materials with relevant images.

Build Your Content Bank - Create a content calendar and align it with the images in your portfolio. Plan posts, articles, and updates around these visuals.

When you receive a new image portfolio, it’s crucial to prioritize your right-now needs. Focus on the areas that require immediate attention, and use the photos that best address those needs.

What are your immediate visual needs?