BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[VIDEO] Why is your facial expression so important in your personal branding photos?

 

Why is your facial expression so important in your personal branding photos?

 
 

It’s the doorway into your world, that’s why! :)

 

There are a lot of factors to consider when creating persuasive visual storytelling.

There's locations, wardrobe, props, lighting as well as interesting and compelling composition of the entire scene.

But there's one factor that rises above them all.

It's your facial expression.

That's the doorway for your audience to enter into your world. And, if your doorway isn't interesting enough, they will walk away and never knock.

I talk more about the importance of expression in your branded lifestyle portraits in this video.

(If your browser isn’t playing this video, click here to watch)

Any questions or takeaways come up for you while you watched this video? Good! Share them in the comment section and let’s talk about it!

PS - If you’re not signed up for my blog, let’s change that, shall we? For more information on persuasive visual storytelling strategy, you can sign up for it here.