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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Add a lil' Sizzle To Your Reel With Virtual Images

 

Create distinction from other speakers with a compelling virtual speaker reel.

 
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Add a lil' Sizzle To Your Reel With Virtual Images.

 

One of the most important marketing assets to speakers and other trainers is their video reel.

Anyone looking to hire a presenter or trainer undoubtedly wants to see the candidate speak. It gives them an immediate opportunity to qualify them based on what and how they present their expertise from the front of the room.

While your traditional speaker reel plays the same insights and thoughts, the delivery of that intellectual property is incongruent with the virtual space. 

That’s why many speaking professionals migrating to the online world are adjusting their reels accordingly. They’re leveraging their virtual presentations to be the backbones of their reels.

And they’re using their virtual photos to help tell their stories.

For example, take a look at how my colleague and client, Jeffrey Shaw, leveraged his image content throughout his updated virtual speaker reel:

An interesting spin on a traditional marketing asset, don’t you think?

One of the main goals of all speaker reels is to make sure that it’s not boring. It can’t simply be a collection of soundbites taken from a variety of talks. 

It tunes people out.

By incorporating still photos into the mix, that helps to compliment the B-Roll of him setting up and the behind-the-scenes video.

As a result, he was able to create visual variety in his reel that is meant to keep the viewer's attention tuned into the messaging. 

And this option is afforded to anyone who has virtual photos in their content libraries.

If you have questions and are curious to know how virtual photography can help you book more clients, I’m here to help. 

Set up a time to chat with me and we can take it from there. I look forward to it, :)