Your portraits are as versatile as your imagination allows
Your portraits are as versatile as your imagination allows…
…so, let your creative flag fly - or find someone creative to fly it for you, :)
When you invest in a branded lifestyle portrait session, the creative avenues to help promote your business and brand are endless.
Whether you create on your own, or hire someone else to assist, these magazine-quality images have a lot of flexibility with respect to how they’re leveraged.
I talk a lot about adding text to images in order to have your message resonate more deeply with your audience, but, text added to the image is not the only way to incorporate graphical elements into your image content to jazz it up a bit.
I was reminded of this the other day when I was making my rounds on social and observed what my clients are posting…
...oh yeah, I stalk the hell out of them, :)
One of my recent clients, Gerald Moody, is launching a new podcast, This, That and the Third with G Moody, and invested in a ton of visual content to help promote it on social media.
During our pre-session, strategy call, he stressed that he wanted images that incorporated a lot of NYC into his imagery, so, we shot portraits at the Brooklyn Bridge, DUMBO, West Harlem, and in the Bronx, capturing him in a variety of lifestyle scenarios.
We also spent considerable time at the NYC Transit Museum, capturing Gerald in a variety of MTA train cars past and present. I mean, nothing screams New York City more than a subway car, especially for natives such as Gerald and myself.
In one of the cars, I had Gerald sit in the corner seat as if it were a late night and no one else was in the car.
The architecture of this car is so interesting, I felt it would be cool to capture Gerald in a way that shows him off in this unique space.
As a result of the wider frame, this offered him and his graphic artist more opportunity to leverage the real estate of the image in an interesting and fun way:
Yeah, they took the ball and ran with it.
The raw, grungy vibe of this image compliments the raw, grungy NYC era in which Gerald grew up. It also compliments the raw, honest vibe of his new podcast.
I did laugh my ass off at the Newport and Colt 45 ads posted in the train car - that was definitely a nice touch since I remember all of those ads in train cars as a kid, :)
The most important ad posted in the train car is the one showing off Gerald’s logo above his head. The front and center placement is a smart one in that people’s eyes are already gravitating in the area because it’s next to Gerald’s face.
When you’re promoting a new project like Gerald is, it’s important to get that visual branding imprinted in people’s minds.
Now, whether or not this type of image art would serve to promote your brand, let this piece of content serve as inspiration for you to think about the ways that you can leverage your own magazine-quality, branded lifestyle portraits in unique ways.
Any ideas? Please share them with the class, :)
PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this,sign up for it here and I’ll throw in a free gift for you, because I care, :)