Designing Websites For Experts That Stand Out: A Conversation with Sara Neves

In today’s crowded marketplace, having a standout website is no longer optional—it’s essential. 

Recently, I had the pleasure of sitting down with Sara Neves, the founder and CEO of Unicorn Designer Studio, to talk about how websites can elevate speakers, coaches, and consultants by helping them show up as the experts they already are.

Sara is a self-proclaimed Unicorn Designer, and for good reason. 

Unlike many designers, Sara combines both design and coding skills to deliver 100% custom websites that align with her clients’ unique essence and personality. 

Her mission? To help experts shine in a way that feels genuine and resonates deeply with their audience.

During our conversation, we explored several critical topics, including:

• How websites stand out in a crowded expert space

• Aligning expertise with personality and essence

• Common mistakes experts make with their websites

• The role photography plays in compelling websites

• The investment involved in creating a website that resonates

Sara’s expertise lies in creating websites that aren’t just functional but also magnetic—drawing the right clients and opportunities to you by showing exactly who you are and what you offer.

To hear Sara’s full insights and advice, watch our conversation here.