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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

(Testimonial) "He is the investment you need to make..."

 

Your photos aren’t just pictures—they’re proof of who you are and how you solve your client’s problems. And when it comes to personal branding, that proof needs to be undeniable.

That’s exactly what happened in this branding session with Philippe Boulanger:

"John’s initial brief was key for having a successful session. He provided a very specific set of questions to understand my target audience and how I want to appear in terms of personal and professional branding. He asked me to share words that reflected the sentiments I wanted these photos to reflect. I hadn't thought about that before and it made a difference.

John’s insight and guidance in choosing a venue also had a huge impact on the success of this project. His clear directions, sense of humor, and empathy were a unique combination that made for an easy, fun, collaborative, effective, and efficient experience.

To say I got some 'great pictures' would be an understatement. John's unique vision and willingness to get into any physical position to get the perfect shot is something I haven't seen elsewhere. He could see things I couldn't see. And as a result, I got something truly unique.

I’d definitely recommend working with John. He is the investment you need to make when you are ready to get serious about being perceived as best-in-class in your field."

Here’s the truth—your audience isn’t just looking at your words; they’re looking at you. If your photos don’t immediately position you as the expert you claim to be, you’re making it harder for the right people to trust and hire you.

This isn’t about having “nice” photos—it’s about having the right photos. Ones that prove your credibility, align with your messaging, and make your audience say, “This is someone I need to work with.”

If you're ready for a brand that looks as high-caliber as your work, learn more about my branding photography services here.