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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Small victories lead to game-changing results

 

For months, I’ve been looking for a lighting bag solution to my problem of having to carry all that shit in a duffel bag. 

It’s tiring to walk through airports, resorts, conference centers, hotels, co-working spaces and people’s homes with 20+ pounds of oddly shaped gear in one hand, while I have a ton of camera equipment, chargers and my laptop stuff strapped to my back.

Even though I’m older and don’t need a walker, I do need some wheels to help out the cause.

The challenge has been to find a bag big enough that can hold all the different pieces, while also being small enough to be carried onto a plane.

First, I started with researching the regular travel bags. 

No dice - they were either too big or too small. The monkeywrench in the whole process has been the length of the damn light stand.

However, while at B&H, I was given great guidance by the folks there and found a Think Tank bag that could potentially work.

On the way home, I brainstormed possible configurations of how to squeeze the light, modifier, ring, spare battery, battery charger, triggers, my handy dandy knee pad…

…and most importantly, a few pairs of socks and shirts into this thing without it bursting at the seams.

Fortunately, with a lil extra zhuzh when closing the zippers, everything actually closes!

And now, after several frustrating months of hitting dead ends, I finally got some wheels 😊

Finding the right lighting bag might seem like a small victory, but it's a game-changer. The smallest improvements can make a huge difference in the grand scheme.

Where are your small victories? Share a recent one in the comment section below.

#yeahabsolutely #sharemagicalidea #delivermagic #Thinktankphoto #photographerlife #PhotographyGear #LightingSolutions #CameraBags #VisualStorytelling #CreativeWorkflow #smallvictories