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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[PODCAST] Talkin' pics Over A Pint

 

Talkin’ pics over a pint…

 
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…the podcast, not the beer, :)

 

Regardless of the flavor of your business, if you are an expert service industry, the need to create an emotional connection with your audience through the content you share with them is a major component to your marketing efforts.

That goes for speakers, trainers, consultants…and even real estate agents!

It’s because of this that I was excited to join Andrew Fogliato on his Over A Pint podcast to talk about it.

Normally, Andrew only has in person guests and cracks open a couple cold ones as they chat, but due to the, you know, bug going around the world, he’s adjusted his approach to virtual only.

Now, although I’ve given up beer since I got sick with Covid, I was drinking with him in spirit, :)

Some of the things that we talked about during our chat:

  • Adjusting my business to serve clients virtually

  • The importance of in person and virtual photography to draw a crowd

  • How image content brands you as the authority in your space of expertise

To check out the conversation, you can do so here.

What was one takeaway for you from this conversation? Please share it in the comment section below.

PS - If you found this article valuable, I invite you to join my email list so that you save yourself from commuting to my blog every time I post something new. And if you are already signed on, could you please share this with someone who also might find this info valuable, :)