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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Shoot for authenticity

 

When looking to book more speaking engagements, it’s important to show event organizers, not just tell them, that you are a proven keynote speaker, trainer and instructor.

That involves showing them the receipts - compelling, dynamic photo assets.

This establishes credibility and offers them the chance to visualize what it would be like for them to book you to parade across their stage or lead from the front of the room.

Now, any ol’ photos simply won’t do the job. But what does?

Authentic ones.

The most impactful images are those that seize genuine moments of connection and emotion. Laughter. Dynamic body language. Thoughtful gazes. These images tell the real story of the moment, creating a lasting impression for your audience.

These insights are not merely about capturing moments; they're about creating a visual narrative that engages, inspires, and leaves a positive impression on people who are thinking about booking you for their next event, conference or seminar.

Someone who understands the importance of capturing compelling photos during her live events is Renee Funk.

Recently, she brought me in to capture photos for a real estate industry event where she wore multiple hats moderating several panel discussions, delivered a keynote, and ran a workshop.

Here’s what she had to say about our collaboration:

“Speakers, Trainers, Event Organizers - your photography solutions can be solved in one call…. to John DeMato.

John is a unique combination of a talented creative AND understanding the human connection needed to deliver the desired outcome clients are seeking.

Professional speakers, trainers and conference event organizers, you will be thrilled with the quality & professionalism you will receive when partnering with John.

John, thank you for delivering magic to my keynote speech and real estate agent workshop.”

It’s always a pleasure to see you, Renee, and a joy to hear you impart such magical insights to your community. Look forward to the next time :)

If you have an upcoming event and are looking to add authentic and compelling images to your portfolio like Renee did, let’s chat and see if we’re a fit to work together.