Show them what it looks like
When sharing photos of what your in person, client meetings look like…
…be sure to share the work displayed all around the room.
For the majority of photo sessions conducted with experts, we need to recreate a real-life scenario in order to capture the images that show their audience what it’s like to work with them.
And those images are valuable as they, undoubtedly, serve their purpose.
But, you know what’s even better?
Shooting actual moments in their businesses as they unfold in real-time.
And it’s not simply because there are other living, breathing, human beings in the space…
…it’s also because of the space itself!
In addition to the worked in look of the table with empty bottles, coffee cups and food containers laying around laptops, notebooks and printed handouts, the work produced by the meeting is displayed all over the room and walls:
By showcasing the details of the work created during the meeting through visuals, it illustrates your frameworks and purposeful approach to helping solve their problems.
In the case of these photos taken during my colleague, Mike Goldman’s, quarterly planning meeting with an executive leadership team client, I made sure to capture the flip chart on the stand, as well as the other pages pasted to the wall.
Each of them represents different strategy conversations that identify the key players in each executive’s teams, as well as individual and company goals for the next quarter.
With these visual assets in his portfolio, his marketing team can share these photos as online content where they can elaborate on the process of how Mike helps shape an executive leadership team’s focus towards actionable intentions to help them grow a stronger team/company culture.
And that will inevitably lead to a better bottom line.
Photos like these also provides Mike’s audience a true fly-on-the-wall experience that allows them to visualize what working with him specifically looks like.
The more they can visualize it, the easier it is for them to invest in the way he can help them and their teams to get past what’s holding them back.
The other intangible benefit of posting photos of details around the room during one of your in person client meetings involves visual variety.
When you share photos like this online, you’re giving your audience a break from simply looking at photos of your face.
Not for nuthin’, your face is magical…
…but seeing it everyday online can become noisy. And when your audience feels inundated by the noise, they’ll simply tune out.
That’s why visual assets that don’t involve your likeness and are relevant to your audience are essential to sprinkle into your online content from time-to-time.
Don’t bore them - entice them to lean in and learn more about how you can help.
The next time you have an in person meeting with a client or a team, be sure to have your photographer not only focus on you, your clients, and your interactions in the room, but also have them look out for the details around the room.
Empower them to paint a broader picture of how you serve in photos so that you can share those visual gems throughout your online presence.
More photos to shoot? Yeah.
More shit for you and your marketing team to comb through? Sure is.
But, ultimately, the juice is worth the squeeze.
For more information on visual storytelling strategies for experts who speak, write books, facilitate, run workshops and consult, I invite you to sign up for my blog. That’s where I share the goodies - check it out for yourself :)