Want More Speaking Gigs? Look like a Speaker.

Ever wonder why certain experts always seem to land those coveted keynote spots? 

Event organizers don’t just care about your message—they care about your visual presence. If you look like an industry leader, that stage is yours. 

But if your photos and overall brand presentation scream amateur hour, you’ll find yourself watching from the audience instead of commanding it.

The truth is, looking the part is as much a strategic move as it is an aesthetic one. 

Decision-makers size you up in seconds—your website headshots, social media posts, even those candid images at past events. If what they see doesn’t convey that you can be truster to deliver on your promise to their audiences, they’ll scroll right past you. 

So, how do you ensure you appear - and feel - like the go-to expert?

• Invest in Signature Imagery: Professionally shot branding and event photos that highlight your personality and command presence are a game-changer. 

• Capture Diverse Moments: Don’t lean on just one ideal headshot. Show yourself in the environments you want to work—speaking on stage, shaking hands with clients, leading workshops—so potential bookers know you’ve been there, done it recently, and wowed audiences before.

• Curate Your Online Platforms: From your LinkedIn banner to your homepage visuals, consistency across every platform reinforces your expertise. Keep colors, poses, and messaging cohesive to prevent confusion for those qualifying whether or not you’re the one to invite to their stage.

• Leverage Social Proof: Snapshots with satisfied clients or from well-known events can instantly boost your credibility. Show you’ve already performed for audiences like theirs.

Now, I’d love to hear your thoughts: which of these areas do you feel needs the biggest upgrade in your own visual brand? Drop a comment below and let’s get the conversation started!