BLOG.jpg

John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

'Ain’t nobody going to go to that much trouble for some bullshit book.’

 

When it comes to book marketing, the way your book looks plays a huge role in how it’s perceived.

Digital mockups are easy, but they don’t carry the same weight as real, high-quality photos of your book in the hands of a professional photographer. The right images can make your book feel more established, credible, and worth the investment—something @itscoachgoodman realized first hand:

"I hired John to shoot photos of my book after I heard about him on Don't Write That Book Podcast.

After I looked up his service online, I thought it was a great idea. Saw that he also photographed my friend, Joey Coleman's, book, so I texted him, and he had nothing but great things to say about him.

The reason why I wanted actual photos of the book versus digital renderings of the cover is because it stands apart. There's a lot of unconscious signaling that comes with how we present our book. Rarely can a reader describe what made them buy one book versus another. I believe that the perceived seriousness of the author is a major one. Costly signaling is the official term, or as I like to call it, ‘ain’t nobody going to go to that much trouble for some bullshit book.’

I’ve already used these photos across my website and digital banners. But the biggest area is on social media. Whenever somebody shares my book there, I respond in a comment with the link to buy and include a beautiful pic of the book.

As an author, I would recommend hiring John because the Book Boudoir process is easy and he’s quick to work with. The result? Quality photos."

A professional book photo doesn’t just make your book look better—it makes it feel like a serious, must-have resource. Book Boudoir Photography gives authors a stunning portfolio of images they can use across Amazon A+ content, websites, social media, press kits, and more.

If you’re an author looking to make your book stand out, don’t rely on generic cover renderings—check out the Book Boudoir page and see how these images can transform your marketing.