John DeMato - NYC Branded Lifestyle Portrait + Virtual/Live Event Photographer
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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

Your image content adds "curb appeal" to your business

 

Your image content adds "curb appeal" to your business and brand

 
nyc branded lifestyle portrait Michael O Brien smiling while looking at phone
 

It draws attention for those you serve.

 

During a recent conversation I had with my client, Michael O’Brien, he brought up a really interesting insight into the value that investing in branded lifestyle portraits.

He laid out this wonderful “house/landscaping” metaphor to illustrate his point.

The “house” represents his expertise, services and personality.

The “landscaping” represents the branded lifestyle portraits and other media he uses to promote himself online.

When potential clients “drive by” his feeds, their attention is captured by the image content and accompanying stories in the captions. This helps enhance his overall “curb appeal” to those he serves, and inspires them to want to learn more by knocking on the door and entering the house.

I’ve never quite heard the work I do with my clients expressed in this way, but, I wouldn’t expect any less from such a unique mind.

We also talked about a bunch of other topics related to our branded lifestyle portrait session:

  • The amount of prep work involved and how Michael originally thought it was overkill.

  • How the Idea Nugget Incubator Program helped him with his social content creation.

  • How this portrait session was unlike any other session he’s had in the past.

If you’d like to check out the full conversation, you can do so right here.

Did anything interesting come up for you after listening to this chat between Michael and myself? Questions? Comments? Thoughts regarding your own portrait images?

Did this conversation inspire your inner monologue to spark up the whispers in your head about updating your own image content library?

Well, if it did, set up a time to chat and see if we’re a fit to work together, :)


PS - For those of you who aren’t in the know, I mail out these blogs 3x a week, and lemme tell you, they’re a real party, so, if you’d like to get in on this, sign up for it here and I’ll throw in a free gift for you, because I care, :)





Branded Lifestyle PortraitsJohn DeMato#portraitsession, #yeahabsolutelyComment