Sometimes one isn't enough

When it comes to photo sessions…

...sometimes one isn’t enough.

If there’s one thing that we all can agree upon - and judging by you reading this article and following along with my content for some time, I assume you do - it’s that image content is an integral component to your overall marketing strategy. 

Whether it’s virtual photography, branded lifestyle portraits, or, at some point again, live events, these image assets are integral in helping your audience understand who you are, who you serve, how you serve and why you do what you do. 

That emotional connection created through the photos and stories they share with their audiences inspire them to connect, care and take action. 

Now, for the majority of my speaker, trainer and other expert-based business owner clients, having one big portrait session every 12-18 months works for them.

Based on their marketing strategy and where they are with their businesses, they can get everything they need image-wise with that one multi-hour session.

It’s, of course, a non-stop, jam packed session that includes several outfit and location changes, shifting from lifestyle portraits to virtual photos, and everything in between. 

(This is why re-session strategy calls are so essential - it may be jam packed, but every second is accounted for.)

Regardless of the frenetic pace, I’m grateful to be able to meet those folks where they are and collaborate with them to create a valuable image portfolio that supports their business goals. 

But, not everyone is in the same place or has the exact same needs. 

You see, some clients I serve want the opportunity to be more flexible with the types of image content they share with their audiences.  

And this flexibility starts with where the photos are captured. 

Sure, they want photos that give their audiences a sneak peek into what their businesses and lives look like from the inside. But that also includes locations, spaces and places that would be impossible to capture in a one-day event. 

For example, you live in Florida, but travel to cities large and small (eventually, you’ll do some of that again!) for consulting, training and keynotes. 

While photos of you in your home base in Florida is a prerequisite, image content of you working in other places that illustrate the locations you travel to would also make a lot of sense. 

You’re rounding out the story for your audience to let them see how you deliver your magic. 

So, I meet these clients where they are, as well.

It’s for these folks that the Persuasive Expert Photo Program was created. 

Since it’s impossible to shoot in multiple areas of the country in one day, we eliminate that friction by building an image content portfolio over the course of an entire year.

Rather than one big session, how about 4 sessions with one happening every quarter? 

Want one conducted where you live? You got it.

Want to schedule another one when you travel to a client? Yeah, that’s cool by me.

Want to schedule another session in my neck of the woods in NYC to get some of that flavor in your portfolio? Sure, we can do that, too.

How about we fly to your hometown? Yup, that works, as well.

Regardless of how you straegize your 4 in-person sessions, there is massive flexibility afforded to you through the Persuasive Expert Photo Program.

If you change course with regard to the way you present yourself online, no biggie - we’ll reflect that in your next session. 

If you create a brand new offer, awesome - we’ll shoot specific materials just for that in your next session. 

If you go nuts and completely change your appearance, cool - we’ll be sure to highlight that in your next session. 

Long story short, you have plenty of room to play and we got the time to figure out what the sandbox will look like.

I’m currently making room for a couple more Persuasive Experts in my client roster - if you’re interested in learning more about the Program, check it out here.

By the way, the 4 in person sessions are just the tip of the iceberg. The Program also accounts for all of your online and virtual services and offers, all wrapped up in a variety of strategy calls.

If you have any questions, set up a call with me to chat about them, and let’s see if we’re a fit to work together.