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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[VIDEO] Let's talk about the "picture is worth a thousand words" thing

 

I have a problem with the “picture is worth a thousand words” saying

 
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Why? Cause it’s only half the story you need to tell.

 

Once upon a time, I was the type of photographer who would post a photo online and leave the caption completely blank. 

Why?

I was under the impression that the photo can speak for itself.

Right?

Wrong!

Especially when it comes to the image content that you leverage to promote your speaker/trainer-based business and brand.

What’s the big deal? 

Well, I talk more in depth about why this is a monumental error in strategy during a recent online presentation:

 

(If your browser isn’t displaying the video, you can watch it here.)

What was your biggest takeaway from this clip? Any questions come up for you? D you agree or disagree with the opinion I shared here?

Please share your thoughts in the comment section below.

PS - If you found this article valuable, I invite you to join my email list so that you save yourself from commuting to my blog every time I post something new, :)