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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

[TESTIMONIAL] "Who's that boss lady. Oh, that's me!"

 

Most experts come to a branding session thinking they just need “new headshots.” But what they really need—what you might need—is a way to visually reflect where your business is headed, not just where it’s been.

That’s exactly what happened during Jen Slaw’s session:

“Going into the session, I already had total trust and confidence in John, based on my own previous experiences working with him, and the work I’ve seen him do over the years with other professionals I respect in the speaking industry.

He knows what he’s doing. He’s a master of his craft. He understands the end goal…powerful images that tell a compelling visual story and enable us to convey our value and experience because they convey a variety of emotions through different expressions.

John gave me some questions to consider before the session that would help guide our focus and outcomes. During the shoot, I felt like I had a collaborative partner and I was able to trust his direction—often tiny tweaks that only a master of his craft would pay attention to.

At one point, his pep talk mixed with compliments, challenges, tough love, and his signature sarcastic humor elicited a few snort laughs and helped me relax into a range of expressions. He was able to get me in the moment of being backstage and taking the stage, to convey what that feels like and express subtle differences to the camera.

He even contorted his body almost into a complete split just to get the perfect angle!

John delivered the images extremely quickly. I knew they’d be great, but the surprise was how powerful they are in helping me see new possibilities for myself in life and work. The voice in my head: “Who’s that boss lady? Oh, that’s me!”*

That right there is the real win. When the right images land, they don’t just work on your audience—they work on you, too..

If you’re ready for visuals that don’t just look amazing, but feel aligned with where you're headed next, let’s talk. Book a call and let’s see if we’re a fit to work together on your next-level branding photos.