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John DeMato Blog

Welcome to the Deliver Magic blog, where experts who speak, coach, train, consult, and write books will find actionable insights to elevate their personal brands through visual storytelling. From strategy tips and branding photography to live event coverage and storytelling techniques, discover step-by-step guides designed to help you align what you say with how you show up in photos. Get ready to unlock the magic behind creating a cohesive visual identity that drives engagement, builds credibility, and inspires your audience. #DeliverMagic

A shooter working with a shooter...

 

It’s not everyday that I have the pleasure of conducting a session with a fellow shooter…

 
 

 …especially one as accomplished, talented and generous as Chris West.

 

In 2019, I was about a year into my photography sponsorship with the New York City Chapter of the National Speakers Association.

That May, the guest speaker for the chapter meeting was Chris West. 

I didn’t know him personally, but I certainly knew he was basically THE speaker reel master of the universe. 

The Video Jesus, if you will…

I had seen some of his work, and, as a former television producer, I could clearly see the level of passion, talent, skill and knowledge that went into his work. 

I mean, it was obvious. 

I met him during his time in NYC, and he generously set up a call with me to talk about my business. 

In that conversation, I learned a ton of important insights and tactics that I immediately incorporated into my business.

They not only led to more bookings, but more confidence in knowing that I can actually create a sustainable and referable photography business that served speakers. 

I was, and still am, very grateful for this experience.

That’s why I was so pumped when he set up a call with me to talk about photographing him. 

Well truthfully, I was surprised, at first. 

You see, Chris has a team of videographers and photographers that could easily handle the job. 

And when I mentioned that during our initial call, he mentioned he’s been following my work and, after sharing it with his team, they all agreed that I would be a great fit to tackle this project with him to create his image content portfolio. 

So that was pretty cool to hear - and it lit a fire under my ass to want to light him up like a Christmas tree during his session :) 

But, before the camera came out of the bag, Chris and I had a lengthy strategy call going over the why, what and how behind his branded lifestyle portrait session. 

We uncovered a bunch of wrinkles and nuances into his process for serving speakers, and created a comprehensive list of shots to capture during his time in front of the camera.

While we created a lengthy laundry list, I was confident that we could burn through it…

Here’s a look at some of the photos captured during his time in front of the camera:

For someone who is used to being behind the camera and hasn’t had portraits taken of himself in years, he was natural, open and a true joy to work with the entire time. 

I guess that’s what happens when you put two shooters who have mutual respect for each other in the same room for 4 hours together, right? 

Regardless, I am excited to see what he does with these photos and how he and his team choose to put them out into the world. 

It’s the least I can do for someone who took time out of his day to lend an ear and share some valuable words of wisdom when I was desperate for both :)