Carpe visual variety
The key to creating an image portfolio with staying power?
Capture images over time in different locations that work for your brand.
During every branded lifestyle portrait session, our goal is to create as much visual variety as possible within the space and time that we have to shoot.
For many experts, that alone works just fine.
They’ll create all of the visual assets needed to refresh their entire online presence and other promotional materials.
But for others, they seek more.
They want additional lifestyle photos in different locations that would compliment their brand, business and lifestyle.
For them, variety in locations adds a lil’ extra salt, pepper and spice to their visual storytelling, especially if those other locations have personal meaning for them.
And that was the case for my client, Jasmine.
A short time ago, we rented a co-working space in Manhattan for her initial lifestyle portrait session and those photos were immediately implemented into her online presence as soon as they were delivered.
However, when I mentioned that I was going to be in her neck of the woods a couple months after the first shoot, she asked if I had any room for another session with her while in town.
When I asked her why, she mentioned that while the co-working location we used was an excellent choice as the door and vibe befit her personality and brand, she also wanted lifestyle photos of her at home as that’s where she does a lot of her work.
Not only does she do research and work in various parts of her home, but she also records her local TV appearances from her kitchen, as well as virtual keynotes.
In addition, I also suggested we focus on capturing some details of her office and house, as those are directly tied back to her.
These types of lifestyle photos would be impossible to accurately capture in a co-working space, so her desire to invest in adding these to her portfolio made sense.
As a result, we got her on the calendar, and strategized what specific photos we needed to capture:
By creating these additional visuals, Jasmine now has the opportunity to share with her audience what it looks like when she does her thing from home.
This paints a much broader picture for those she serves when showing them how she solves their problems.
They also have a deeper connection with her, as they candidly capture how she looks while working in her home space, and what the home space looks like, in general.
This added personalization ultimately will inspire her to use these photos alongside the initial ones that were captured in New York City.
After all, that’s the point of investing in a comprehensive image content portfolio - to get them out into the world :)
Over to you…
When you look at your image portfolio, where are the visual gaps in the storytelling? What photos would help fill that gap?
Not sure where to start?
I can help - set up a time to chat with me to see if we’re a fit to work together.