The whiteboard is your friend
Do you share your expertise with the help of a white board?
Then show it through your photos.
For many experts, they help solve their clients' problems in a variety of ways.
They speak on stages, write books, offer online courses, and conduct meetings virtually.
They also do in-person training and workshops.
And this facilitation usually involves a whiteboard.
Yeah, so why bring this up?
Well, one of the benefits of leveraging high-quality, branded lifestyle portraits is the opportunity for your audience to not only get a deeper sense of your personality and expertise, but also to get a preview of what it’s like to work with you directly.
When you offer a front row seat to your audience to show them how the sausage is made, that helps them visualize sitting in that room, feverishly writing down notes and learning how you help solve their problem.
The interesting part about these photos is that they were created in a room with zero participants other than myself and the expert at the white board. But you wouldn’t even notice that based on the way the images were captured.
I know, we’re sneaky like that :)
This has become a staple in the shot sheets that I create with my clients prior to the session, as most of them offer this way of service to their people.
Now, If you were to ask me whether it’s better to fake it like this or photograph an actual meeting with a whiteboard, I’d always say that the real thing is better.
However, for some clients, these in person meetings and training are with folks who don’t want a camera in the room.
The conversations and content shared is sensitive information or the people simply don’t want a camera pointed in their faces when real work is going on.
As a result, the expert cannot share visual assets that represent this aspect of their business.
So they need to fake it in the same way that the photos were created above.
Ultimately, all that matters is that, one way or the other, this activity needs to be represented in your image content portfolio if it’s a cornerstone element to how you serve.
It’s also an interesting way to visually share aspects of your framework and expertise as you write it out on the board. These images offer you a chance to create unique pieces of online content as you can talk about each piece of the framework individually.
The next time you step in front of a camera for a branded lifestyle portrait session and you conduct in person meetings and training, be sure to include photos of you doing your thing on the white board to help better show people what that looks like.
It will go a long way to helping you tell a more well-rounded story about how you serve those who need you most.
For more visual storytelling strategies and insights for experts, I’ll talk your eyes off through my blog. Sign up to receive them directly in your inbox, and if you have any questions, set up a time to chat with me and then I’ll talk your ears off, too :)