Eye candy with heart and purpose

If you had to boil down your value proposition to one sentence, what would it be?

Interesting food for thought, right?

The other day on a call with a prospective client, she asked me to describe my photography style in one sentence. 

Now, I can be quite verbose in my explanations, so one sentence was a toughie. But, after a bit of reflection, I had an answer:

Eye candy with heart and purpose.

Let’s break this down, word by word:

In order to gain the attention of those you serve, and to cut through the massive noise that exists on social media, you need to send them a clear signal through your content.

While part of that “signal” involves you sharing teachable moments through storytelling, the other part relates to the visuals that inspire them to stop the scroll and consume the content in the first place.

This is where your images - headshots, lifestyle portraits, live event shots, virtual events, book photos and other image content - comes into play. 

Now, for the “eye candy” part, I’m referring to the artistry of the image - composition, lighting, location and camera angles - that compliments and enhances the emotional sentiment shared though your facial expression and body language in the photo. 

If you consistently post out of focus and poorly composed images with unflattering lighting, that will negatively reflect on you and detract from the perception that you are the authority in your space of expertise.

With regards to “heart,” I’m referring to the honest, genuine and relatable aspects of your personality in these images. 

After all, there’s no room for bullshit when trying to establish rapport with those you serve through your content, so it’s essential that when you share these images, they truly represent your personality and disposition. 

WIth “purpose,” I mean that the images hold more value than simply being “eye candy.” They solve immediate and long term needs throughout your entire online presence. 

Some are best to leverage on your website, others in your online content, and the rest can fill holes in your slide deck, speaker kit and other digital and printed promotional materials. 

After I went through that lengthy explanation, I checked in with the prospective client to see if my answer resonates with her, she responded with two words:

“Sure does!”

How about you?

What is your one sentence value proposition for those you serve? Please share them in the comment section below.